My Blog

Copywriters; The Swiss Army Knife of the Marketing Arsenal

Copywriters are best described as the Alien in E.T. They’re immeasurably powerful, but deceptively difficult to understand what it is they actually do...

Who else wants to write like Stephen King?

If you’re an avid reader, or better; a fan of the horror genre, you have definitely heard of Stephen King’s work. It’s safe to say that not many writers have had the luxury...

Reasons why reading genuinely helps writing skills

But how? I hear you asking. Not as if reading a good piece of literature can help you become a pulitzer prize winning author overnight. That’s alright, I hear you. Truth...

Content Writing Practices that actually help?

Content writing is an skill, but superb writing is an art. More often than not, people that you meet on a daily basis throw around the term “Practice makes perfect”...

Sales Copywriting, and how to succeed at it.

It really isn’t as easy as people make it out to be. At the core of sales copywriting, is the understanding of how your audience works and processes information...